POP - FULLCOUNT

Three short films uniting POP Trading Company — the Amsterdam skate brand — and Fullcount & Co., the Japanese denim label from Osaka.

By painting Osaka’s streets on perspex and placing them in front of the camera, against the backdrop of Amsterdam, we created a continuous visual landscape that melts the two cities together — inspired by the old-school matte paintingtechnique. 

Shot entirely on Kodak 16mm, every frame breathes texture, light and atmosphere — connecting handcrafted art, analogue film and modern skate culture.

Director Patrick Louwerse 
Client Pop Trading Company & Full Count